BAYKO Retail Packaging

Not surprisingly, little pre-war BAYKO packaging has survived, so much has to be deduced from precious little.

Pre-war BAYKO price lists specified fixed quantities, e.g. so much for 6 Pillars.

Boxes matching these quantities survive, affirming this as the standard approach.

The boxes are attractive enough to have doubled as retail packaging, but you can argue that these were Wholesale Packaging...

...a full pack of 6 Arches were unlikely to be snapped up by 1930's children, so these, at least, were Wholesale Packaging.

Post-war Wholesale Packaging, including the MECCANO era was noticeably much more functional.

Plimpton's first attempts at true retail packaging occurred in the late 1950's.

3 different Retail Packs [A, B & C] were launched in 1958.

Packs were supplied, to retailers, in an attractive, pre-cut box [right]...

...which could then be folded to form a display case as shown.

The case holds 12 x Pack A, 8 x Pack B or 6 x Pack C.

These packs were a valiant, though somewhat belated, attempt by Plimpton, to improve their 'in-store presence' as the marketeers might put it.

A couple of years after MECCANO took over, they too tried Retail Display Packs.

In 1962 they launched 6 different BAYKO packs, #1B to #6B, with mixed contents.

These packs had holes in the card for hanging...

I don't know whether or not there was a display case as in the Plimpton era.

Literature from the period refers to the availability of a 'display dispenser' which is "FREE on loan" to retailers who took 10 of all 6 pack types.

The success of these retail packs may be reflected in the fact that they almost certainly survived until BAYKO's death - they were included in the 1963 MECCANO price list.

If you've any more information on Retail Packaging I'd love to hear from you...

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