Letters Direct to Individual BAYKO Collectors

These days manufacturers tend to use the word 'customer' to refer to the retailers that they supply directly, and use the word 'consumer' to refer to the person who ultimately buys the product. Here I've decided to use the word 'collectors' for the person who bought BAYKO, which seems more appropriate.
This section shows examples of letters sent by Plimpton [or MECCANO if I come across any] direct to BAYKO collectors in response to their enquiries.
I feel personally frustrated that, when I wrote about the restricted range of BAYKO Roofs, not long before the MECCANO takeover in 1959, I never received a reply - anyone would think they were busy!
This is a new section, and consequently quite small, but I will try and build it up as oportunities arise...
.
1949 Letter to a Would-Be Customer
This is an interesting letter for students of the retail market place in the late 1940's.
A lady, Mrs. L. W. Byford, had evidently written to Plimpton to buy either a BAYKO set or some spare parts. I suspect the former.
The letter shown here [right] is a polite rebuttal, stating that "in fairness to our dealers, we cannot supply either Bayko 'sets' or 'separate parts' direct to the public".
This has the general appearance of a standard letter, but the use of quotes twice in the script may be suggestive of a more personal response.
If the job lot of BAYKO I recently picked up on eBay [with this letter] is anything to go by, "MESSRS W.S. COWELL LTD, Buttermarket, Ipswich" did very nicely, thank you as a result of this referral by Plimpton.
Quite whether the refusal to supply direct was born of operational convenience, or general pressure from retailers, I don't know. I'll let you make up your own mind.
Letter to a customer, 11th April, 1949
I'm pleased to say that this document is mine.
.
Undated Letter About Storage Boxes
Brief letter from Plimpton about the use of the BAYKO Storage Boxes.
It's a shame that this letter [left] is undated, not least because Plimpton were based at the address in the letter head, "Gibraltar Row, Liverpool 3", between 1938 and 1955...
...however, the storage box refered to in the letter looks very much like a 1950s product, so we can probably narrow this down to between 1950 and 1955.
Th lack of a specific date, perhaps, lends weight to the theory that this was a standard, possibly pre-printed letter, however, it looks very much more like a normal letter, so is more likely to have been 'freshly typed' from a standard script.
If you would like to know more about the Storage Boxes refered to in this letter...
Thanks to Stan Curran for this image.
.
1952 Letter to Belgium About the
Block of Flats and Country Club Parts List
The envelope in which the letter, and presumably the flier, were enclosed
Covering letter sent out with the Block of Flats / Country Club flier
This letter [right] was sent to a BAYKO collector in Antwerp, Belgium, following her request for the Parts List for the two models on the set #3X manual covers...
...the Block of Flats + the Country Club...
If you'd like to know more of the role of these two models in Plimpton's marketing programmes in the early 1950s...
It's a shame that Plimpton demonstrated their ignorance of basic Flemish by mistyping the address...
...but the franked envelope is interesting.
Thanks to Johan Debeuf for finding this one for me.
.
1954 Letter to Rotherham About the
Block of Flats and Country Club Parts List
Letter dated March 15th, 1954 enclosing the Parts List for the Block of Flats and Country Club models
This letter [left] should be read with reference to the one above, as they both enclosed Parts Lists for the Block of Flats and Country Club models from the set #3x manual covers.
This letter is different enough from the earlier one to suggest that each letter was a one-off rather than a standard one.
Both letters are signed [or p.p.'ed] by [or on behalf of] F.H. [Fred] Rogerson - Sales Manager since 1938 - indicating that the supply of this Parts List was firmly in the Sales / Marketing arena.
A negative comment - I'd rather they hadn't just crossed out the misaddressing to "Dear Sir/Madam" but started again with "Dear Andrew" - not indicative of the highest quality standards I'm afraid.
I'm pleased to say this letter is also mine.
.
Below here are links to related info : -
.
Click on any of the links below for related information.
.
.
.
.
 
.
 
 
The 'Flaming BAYKOMAN' site logo
 
 
.
 
   
 
.