BAYKO Shop Display Models
Here there is comparatively little to go on other than personal experience and anecdotal accounts. |
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MECCANO were justly famous, as indeed, more recently, are LEGO, for the excellence of the display models they produced to promote their product. |
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BAYKO, apart from a limited number of one-off models produced for major international toy fairs and promotional displays in a few large retailers, were much less exhibitionist though they certainly offered display models in 'Games & Toys', the leading UK toy trade publication, in October, 1953. |
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However the set #20 shown in the picture [left, above] must surely have been designed to double as a shop display item - why else was the packaging so different from the standard box type? I suspect that the model shown was intended to be displayed within the box with the lid closed but the front flap open. The 20's series sets were produced between 1938 and the second world war so this display version was definitely quite innovative for their day. |
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I can remember occasionally seeing individual models on display in toyshop windows, and there can be little doubt that the small flag shown in the picture to the right was intended for that purpose. |
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Circular "Lollipop" and "Christmas Tree" style flags also made appearances, though, unfortunately, I have none to show you. |
![Small retail display flag in front of the famous detached house from the 1950'sincluding the [very rare] balcony](Images/Flag%20Balcony%20Detached%20House.jpg) |
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As an interesting irrelevance, I can also remember regularly seeing BAYKO models being used as window displays in both Estate Agents [Realtors] and Architects... |
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...I can remember being surprised to see one in a window in Windsor in the mid 1970's. |
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The picture [right, above] shows a model typical of those used to push BAYKO sales - note the BAYKO flag in the left hand corner. |
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There is more information available from the MECCANO era, from 1963 to be precise, and I am grateful to Chris Reeve for the image [left] which shows that the following models could be bought from MECCANO to boost the retailers' in-store displays : - |
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I'm now able to confirm that Plimpton proved themselves to be somewhat less mercenary than their successors... |
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...certainly in April, 1950, Plimpton were offering their retailers an, unfortunately, unspecified range of models - "on free loan". |
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Latest update -
March 15, 2010
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